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Setting up analytics tags requires front end development to be in place to trigger, please check with your development team.
Potential use cases for analytics tags are:
For example, if your site has a “Pick your language” selector, you can use this element to assign a language analytics tag. For every search, the tag is set to the language the user selected from the menu.
To view the analytics data associated with a tag, enter its name in the Tags input in the Analytics section of the dashboard. You can also compare different analytics tags in a given time period.
To filter data by tags, visit the Overview page and click the Toggle Analytics tags button.
Clicking the Filters field will show available values; select the filter(s) you'd like to apply to your data set.