Choose the level of personalization that fits your business

Personalization adapts search results based on each user’s behavior, preferences, and past interactions. This means returning the most relevant products or content faster, reducing bounce rates and boosting conversion. 

We use behavioral data like clicks, searches, page views, purchases, and engagement patterns. All data is anonymized and processed in real time to tailor the experience for each visitor. 

Real‑time personalization dynamically adjusts search results (and other discovery experiences) as each user interacts with your site—right within their current session. It uses immediate signals (e.g. clicks, navigation, searches) while the user is browsing, not just past history, and evolves and adapts to understand user intent. First‑time or anonymous users are still covered: even without a recorded profile, real‑time behavior can help tailor the experience. Learn more on our docs. 

Yes. Personalization applies across search, category pages, homepage recommendations, and even product detail pages—creating a consistent, optimized experience at every step of the customer journey.

Absolutely. Personalization can reorder or prioritize products on category pages based on each visitor’s preferences and behavior—helping them find what they’re looking for faster. 

Personalized experiences reduce friction in the customer journey. When users find relevant products more quickly, they’re more likely to convert, repurchase, and stay loyal. 

Yes. You can create personalization strategies for different user segments—like new vs. returning visitors, or high-value customers—ensuring the experience aligns with each group’s needs. 

Even without login data, we personalize experiences using session-based signals like search terms, clicks, or category visits to surface relevant results from the very first interaction. 

Definitely, whether your priority is increasing AOV, boosting discovery, or reducing bounce rates, you can fine-tune personalization strategies to align with your specific KPIs.