Discover key insights on how brands use retail media

76% of respondents agreed that sponsored listings and search pages were the most popular retail media solution, showing this tool as an effective means to drive customers toward specific products and inventory. 

Display banners continue to be a massive driver of high-value traffic, with 60% of respondents utilizing this tried and true method of online advertising.

62% of respondents indicated utilizing Retail Media Platforms, which provide a variety of insights in tools, showing that data monitoring, insights, and analytics tools continue to remain key differentiators when selecting new media technology.