Shopping guides: General topics such as ‘home theaters’
Category guides: Specific products such as ‘types of TVs’
Comparison guides: Side by side product comparisons such as the LG TV vs. Sony TV vs. Samsung TV
Instant articles
Create guides on demand from your website.
Editorial
Alternatively, you can generate and edit articles from the dashboard.
Supported languages
English, French and German.
Available writing tones
Friendly, professional, and neutral / factual.
Features that convert
Automated content generation
Generate informative guides automatically from your product catalog. Easy set up – no manual content creation needed.
Personalized experience
Deliver content based on shopper search intent to help customers make informed buying decisions.
Increased conversions
Guide shoppers from discovery to purchase. Perfect for technical, expensive, or infrequent purchases
Inform and educate buyers throughout their shopping journey
Create guides for users
Easily add guides anywhere on your website, choosing from a number of different intuitive experiences.
Content Automation Made Easy
Developer-friendly APIs dynamically create informative articles based on your product catalog.
Harness user intent to drive engagement
Generate content based on the intent users express in search.
Built on the same AI that powers award-winning search
Guides are just the beginning. See how the same AI that drives our award-winning search experience now helps you create high-converting, SEO-rich content—automatically.
Guide FAQs
Guides are AI-generated content pieces that help shoppers make informed purchasing decisions. They transform product catalog data into engaging, informative content that keeps shoppers on your site during the research phase of their journey, rather than losing them to third-party review sites. Guides come in three formats: general Shopping Guides, Category Guides, and Comparison Guides.
We are actively working on expanding language support based on customer feedback. Guides supports multiple languages, allowing you to create content for your global audience: English, French, German, Portuguese, Spanish, and Italian.
Shopping Guides: General buying guides that cover a category or product type, helping shoppers understand important considerations before making a purchase.
Category Guides: In-depth explorations of specific product categories, enabling shoppers to compare features across similar items.
Comparison Guides: Side-by-side analysis of selected products, highlighting key differences to help shoppers make final decisions.
We are actively working on expanding language support based on customer feedback. Guides supports multiple languages, allowing you to create content for your global audience: English, French, German, Portuguese, Spanish, and Italian.