You never get a second chance at a first impression. Imagine the impact of customers experiencing full personalization from their very first click on your website.

It might seem impossible or an unbelievable amount of work since, today, there’s a massive disconnect between ad clicks and landing pages they lead to, resulting in a 70 percent bounce rate. Users click on an ad with the intent to learn more but too often find themselves on static, unrelated landing pages that do little to take advantage of their interest.

Thanks to the latest innovation from Algolia, this disconnect can be a thing of the past for Adobe Experience Manager (AEM) powered sites. By combining AI and the powerful intent signals from search, it’s possible to create fully personalized experiences in real time and without the manual workload you might expect from creating hundreds (or thousands) of custom sites.

Unveiled in Algolia’s recent session at Adobe Summit 2025 in March, ‘You Had Me At First Click’ (click to check out the recording!), it’s now possible to use AI to learn from the incoming ad source and user behavior to optimize landing page content on the fly. 

Here’s how it works: When a potential customer clicks on an ad it brings them to a landing page, and from that point on, their interactions with the page inform all future customers coming from that ad. The page content continues to become more refined and targeted with each new customer visit. 

You don’t know the first user to come from that ad, but they help you understand the next one better, and the next one and so on. This cohort-based approach to optimization guarantees that every interaction improves the next experience.

The AI learns and tunes, re-ordering and refining your landing page continuously based on what users from that specific ad are engaging with. Importantly, you’ve only created one landing page, but it is displayed in hundreds or thousands of variations.

Meanwhile, after that initial landing page, user behavior and customer information from across Adobe Cloud solutions — plus data from ERP, CRM, etc. — inform a 1:1 personalized experience moving forward. Now, the customer’s experience is being personalized based on their current journey, not just the ad that started them on it.

Their customer journey becomes richer the more they navigate your site, leveraging your extensive customer data and the deep and seamless integration Algolia has with the Adobe ecosystem. This is a powerful tool for eliminating conversion loss since countless studies show that personalized engagements are dramatically more likely to end in a customer or subscriber.

This is all made possible because of bidirectional affinities shared between Algolia and AEM (and between AEM and other sources of data). It takes advantage of the same speed, performance and powerful AI that Algolia brings to search to provide personalization to landing and category pages to drive conversions.

In addition to the amazing power of Algolia AI search, this innovative landing page optimization is thanks to our long-term dedication to creating deep integrations across the Adobe ecosystem. 

In fact, at this year’s Adobe Summit, Algolia was recognized as Adobe Experience Technology Partner of the Year in Content Supply Chain. The award acknowledges Algolia’s investments over the years into multiple Adobe Experience Cloud integrations to deliver joint value to Adobe customers. Today, Algolia powers search, discovery and recommendations for more than 1,800 Adobe customers.

Now, we at Algolia are able to take the lessons learned, those deep integrations and the power of Algolia AI search, to overcome one of the biggest marketing challenges: presenting otherwise unknown users with the right content at the right time and relevant to their needs to help them make buying decisions. And this all starts with one simple click.